Parental Perceptions of Childcare Service Quality: A Descriptive Analysis

Abstract

In these recent years, the involvement of women in the workforce to combat high cost of living and financial socioeconomics has led to reliance to childcare centers. The objective of the study is to examine the service quality factors of childcare centers. The respondents in this study are referred to working parents who send their children to childcare centers. A total of 150 questionnaires were distributed to respondents in Kelantan and Terengganu. Data analysis was conducted using SPSS 20.0 and the result indicated various factors of service quality being anticipated by the parents. The findings found that there were criteria expected by the working parents when they leaving their children to childcare. Keywords: Childcare, Service Quality, Descriptive Analysis, Servperf, Perceptions