The Effect of Consumership on Financial Satisfaction: Are “Good” Consumers More Satisfied?

Abstract

A model of husband and wife financial satisfaction is developed, and related to consumership, a measure of behavioral performance. The model is tested for invariance over lower and higher income groups. The findings are that "good" consumers are more satisfied, and the marginal impact of increased consumer effort on financial satisfaction is approximately two times greater for the lower income group compared to the higher income group.