Skip to main content
Book Chapter

A passion for fashion: The luxury fashion consumer

  • Okonkwo U
Palgrave Macmillan UK, (2007), 59-77
DOI: 10.1007/978-0-230-59088-5_4
N/ACitations
Citations of this article
3Readers
Mendeley users who have this article in their library.
Get full text

Abstract

Gabrielle Coco Chanel thoroughly understood the luxury consumers of her time. She also recognized the influence of the wider society on shaping consumer expectations and outlook. In the early twentieth century after the First World War, fashion designers continued to...

Cite

CITATION STYLE

APA

Okonkwo, U. (2007). A passion for fashion: The luxury fashion consumer. In Luxury Fashion Branding (pp. 59–77). Palgrave Macmillan UK. https://doi.org/10.1007/978-0-230-59088-5_4

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free