What is the difference between luxury brands and commodity goods? Luxury brands improve quality of life because they are the fruits of elaborate design projects that require time and money. In order to improve the quality of life, one must distinguish what the goods do for the person from what that person does with them. Goods do various things for people and various states of being can be realized by goods.
CITATION STYLE
Koyama, T. (2013). Luxury brands from a psychoanalytic perspective. In Luxury Marketing: A Challenge for Theory and Practice (pp. 104–117). Gabler Verlag. https://doi.org/10.1007/978-3-8349-4399-6_6
Mendeley helps you to discover research relevant for your work.