The Usage of Social Networking Technology. The Case Study City of Naples Facebook Account

Abstract

This study aim is to understand the diffusion of networking technologies by Italian municipalities. Using the case study methods, we try to explore the official Facebook page in order to highlight the municipalities Facebook activities on social media to promote interconnectivity between government and its stakeholders. Above all, we would answer to two research questions: (1) how the municipalities use a social media? (2) What type of contents they disclosure using these tools? During the research, we supervise the City of Naples Facebook account to highlight the municipalities behavior on social media and the content mainly disclosure by municipalities through the social media.