Hospitality management faculty are facing the challenge of developing a comprehensive international program using theory from the field of international education. The vision and goals, the hierarchical framework upon which actions plans have been implemented, progress to date, and future objectives are presented as a model for other programs.
CITATION STYLE
Popovich, P. M., Hubbard, S. S., & Solheim, C. A. (2015). Preparing Hospitality Professionals to Serve the Multicultural Market: Creating an Internationalized Curriculum. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 216–220). Springer Nature. https://doi.org/10.1007/978-3-319-17395-5_41
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