Search engine optimisation: A primer on outsourcing key tasks

Abstract

This paper focuses on the basics of search engine optimisation (SEO) and is the third in a series of SEO primers published in this Journal by the authors. The paper discusses the topic of outsourcing SEO, particularly outsourcing the tasks of obtaining incoming links to the site in question and optimising a select group of the site's pages on certain keywords. Its content, which includes questions to ask when interviewing an SEO vendor and a listing of sources of information on various SEO-related topics, should be applicable both to the online marketer and to those who teach e-marketing. © 2008 Palgrave Macmillan Ltd.