Abstract
Through an application of importance-performance analysis, patient perceptions of the importance of various health care attributes as well as supplier performance in the provision of optome-tric services are analyzed.The results indicate that a number of market opportunities are present for optometrists who adapt their offerings to more closely match patient (consumer) interests.
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APA
Hawes, J. M., & Strong, J. T. (2015). Examining Market Opportunities for Optometric Services. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 493–497). Springer Nature. https://doi.org/10.1007/978-3-319-13254-9_99
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