The Impact of Environmental Indicators on Consumer Purchase Decisions for Food Products

Abstract

This research paper analyzes consumer expectations and priorities concerning environmental indicators within the food industry. The study’s overall objective was to understand the importance of various environmental indicators on consumer purchasing decisions. A survey was conducted in Poland, utilizing a representative sample to measure participants’ opinions. Respondents were asked to assess the importance of various environmental indicators in influencing their purchasing choices. The findings underscore a high demand among Polish consumers for environmental responsibility from companies operating in the food sector. Key indicators include the effectiveness of environmental management systems, pro-environmental investments, the promotion of environmental awareness, waste management, water conservation, and attention to supply chain and wastewater issues. This study provides a comprehensive understanding of consumer preferences, offering guidance for industry stakeholders and policymakers seeking to enhance sustainability practices and align their efforts with consumer expectations in the dynamic landscape of the food sector.