A Study on the Conceptual Design of Fashion Product

Abstract

In today’s increasingly fashionable design society, the design of fashion products requires designers to have advanced consciousness and innovative spirit. Concept design is undoubtedly the most consistent with the development trend of the field of design theory. However, related studies are still scarce. This paper explains the definition of conceptual design and the conceptual design features of fashion products. Furthermore, some principles and methods of carrying out conceptual design of fashion products are analyzed preliminarily, with a view to further theoretical framework of fashion product conceptual design and its methods, to provide guidance for the development of design activities.