The Influence Of Risk Perception, Risk Tolerance, And Overconfidence On Investment Decision Making (Study On Idx Investment Gallery Customers Faculty Of Economics And Business Mataram University)

Abstract

This study aims to determine the effect of Risk Perception, Risk Tolerance, and Overconfidence on Investment Decision making. These factors are investor psychological behavior that causes a person to behave rationally or irrationally in making an investment decision. The type of research used is causal associative. The data collection method uses the census method where the population and sample in this study amounted to 94 IDX Investment Gallery Customers, Faculty of Economics and Business, University of Mataram, with data collection techniques through observation and distributing questionnaires. Types and sources of data come from primary data and secondary data. The data analysis tool used is the Structural Equation Model Partial Least Square (SEM-PLS) based on Smart PLS 3 software. The results of this study indicate that Risk Perception has a positive and insignificant effect on investment decisions. Meanwhile, Risk Tolerance and Overconfidence have a positive and significant effect on investment decisions.