Abstract
When users click on poor quality advertisements, there is a hidden cost to the search engine due to the user dissatisfaction (for instance, users are less likely to click on ads in the future). We describe how to incorporate hidden costs into the GSP auction for internet ads such that it is in an advertiser's self interest to create a user experience that maximizes efficiency. © Springer-Verlag Berlin Heidelberg 2007.
Cite
CITATION STYLE
Abrams, Z., & Schwarz, M. (2007). Ad auction design and user experience. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 4858 LNCS, pp. 529–534). Springer Verlag. https://doi.org/10.1007/978-3-540-77105-0_56
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