Marketing – from needs to wants

  • Kayser O
  • Budinich V
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Abstract

… ensuring that children get fed a sufficient quantity of these foods to get the full health benefits … And it worked: we became an influential advocacy group on sanitation … Fellow; endorsed by the Clinton Global Initiative; got named Time Magazine Hero of the Environment 2008 and …

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Kayser, O., & Budinich, V. (2015). Marketing – from needs to wants. In Scaling up Business Solutions to Social Problems (pp. 153–164). Palgrave Macmillan UK. https://doi.org/10.1057/9781137466549_15

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