The profiling of cable modem broadband consumers: Characteristics, perceptions and satisfaction

Abstract

This study investigates the nature of cable modem consumers by profiling the characteristics, perceptions and satisfaction of the early cable modem adopters. The findings generally support the literature of innovations adoption in regard to the socioeconomic, media use and media ownership characteristics of early adopters. The results also reinforce the personality traits of innovativeness and information seeking for early technology users. There also seems to be some carryover effect from cable television to cable modem satisfaction.