THE INFLUENCE OF THE COVID-19 PANDEMIC ON E-COMMERCE. TRENDS AND CHALLENGES BEFORE AND AFTER COVID-19

Abstract

This article aims to analyze the evolution of e-commerce in the context of COVID-19, which generated more sales during the health crisis than in the previous period. In this paper, the methodology used to observe the economic and social evolution of digital commerce is represented by the analysis of online stores comparatively, both before and during the health crisis. Online commerce is among the favored industries by the COVID-19 pandemic because it has grown more during this period, bringing people of all ages into this segment.