This paper presents a new approach of understanding consumer behavior using the living system theory. In particular, emphasis is placed on the customization of products. This paper follows the living system theory to explain consumer behavior by specifying its components, relations, structure, and organization. A case study is presented in order to illustrate the concept.
CITATION STYLE
Kurniawan, S. H., Tseng, M. M., & So, R. H. Y. (2003). Modeling Consumer Behavior in the Customization Process. In The Customer Centric Enterprise (pp. 267–282). Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-642-55460-5_14
Mendeley helps you to discover research relevant for your work.