Turkcell (A): How to Respond to Digital Disruption?

  • Jelassi T
  • Martínez-López F
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Abstract

5 April 2015. Kaan Terzioglu, Turkcell’s CEO, was in a pensive mood on his fifth day on the job. He had just received his first WhatsApp call, which highlighted the challenge his …

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Jelassi, T., & Martínez-López, F. J. (2020). Turkcell (A): How to Respond to Digital Disruption? (pp. 723–732). https://doi.org/10.1007/978-3-030-48950-2_28

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