Advertising in the webtoon of cosmetics brand-focusing on ‘tn’ youth cosmetics brands

Abstract

Recently in order to establish a brand image of a cosmetics company and to communicate emotional communication with adolescents, advertisements using Webtoon are increasing. Therefore, this study suggestsways to improve the effects of advertisement setting and story structure, character setting and story structure which can attract youth’s interest by studying advertisement analysis of youth cosmetics brand Webtoon. This study focuses on a small number of female students attending Beauty high school and it is worth the studying because of the opportunity to look closely at their thoughts and requirements of the Webtoon advertisements through Focus Group Interview method with young people.