Social Media Marketing-The Paradigm Shift in International Marketing

Abstract

Long time ago, marketing campaigns were confined to the traditional methods and yet they fulfilled all the needs of a marketer to create a buzz about their brand in the market at that time. In today's world, having a general idea of marketing a brand is not enough. The market demands creativity and along with it other attributes that can give you an edge over the others. The answer to this need is Social Media marketing which, in such a short time, has reached staggering heights and has captured the attention of marketers worldwide. It goes without saying that social media has become a great platform to promote a brand owing to its wide reach and frequency of use. There are a large number of factors contributing to success of social media as a marketing platform. When a marketer promotes his product, his primary aim is to reach to the right audience and understand their needs. One of the most important merits of social media is the "instant feedback" option that it provides to all its users. The users can comment on the posts and campaigns that are done as a part of marketing strategy which gives the marketer a fair idea of the needs and desires of its customers. This paper/article examines how Social Media Marketing helps in reaching the target markets, how it is different from traditional marketing, the benefits of it, and with the conclusion that Social Media Marketing is an important marketing strategy that will continuously grow in both practice and demand all over the world.