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Marketing 3.0: um novo conceito para interagir com um novo consumidor

  • Sato S
Signos do Consumo (2011) 3(2) 243
DOI: 10.11606/issn.1984-5057.v3i2p243-245
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Abstract

ResenhaKOTLER, P.; KARTAJAYA, H.; SETIAWAN, I. Marketing 3.0: as forças que estão definindo o novo marketing centrado no ser humano. Rio de Janeiro: Elsevier, 2010.

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APA

Sato, S. K. (2011). Marketing 3.0: um novo conceito para interagir com um novo consumidor. Signos Do Consumo, 3(2), 243. https://doi.org/10.11606/issn.1984-5057.v3i2p243-245

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