ANALYSIS OF THE INFLUENCE OF BUSINESS INTELLIGENCE ON BEVERAGE SALES KONNICHIWA COFFEE USING THE METHOD EQUIVALENCE CLASS TRANSFORMATION

Abstract

Konnichiwa Coffee shop is one of the business beverage that sells various types of drinks. Determination of price discounts or product promotions sometimes doesn’t match what customers wants and needs. Another obstacle found was that there were no promotions for consumers who bought directly at Konnichiwa Coffee outlets. This causes less than optimal sales strategies and store promotion strategies. Determining menus that are often purchased simultaneously by consumers can be a reference for owners in determining promotional strategies. Therefore, this research was conducted to look for association patterns between menus that can implement business intelligence (BI) in the association rules method. One of the association rules algorithms is the ECLAT algorithm. The ECLAT algorithm is used because it is more efficient and faster in terms of time. The data used in this research were 214 products from 100 transactions with 26 types of drink menus. The resulting pattern refers to a minimum support value of 3% and a minimum confidence of 30%. This means that transaction data that has association patterns or that were purchased together is only 3% of the total transaction data with a confidence level of 30%. From the results obtained, the Java Latte, Kopi Latte and Sapporo Latte menus are the menus that are most often purchased together so they can be used as a marketing strategy for Konnichiwa Coffee.