The Information Sources of College Students: A Uses and Gratifications Perspective

Abstract

This exploratory study takes a “uses and gratifications” approach to studying the ways in wh1ch on-line media function as information sources for college students. Based on a survey of 204 students, the study yields insights into the motivations driving Internet usage among a college population and examines gender and cultural differences in the sampled populations. Managerial implications and directions for future study are also provided.