Perceptual simulation in gender categorization: Associations between gender, vertical height, and spatial size

Abstract

The current studies extend perceptual symbol systems theory to the processing of gender categorization by revealing that gender categorization recruits perceptual simulations of spatial height and size dimensions. In study 1, categorization of male faces were faster when the faces were in the "up" (i.e., higher on the vertical axis) rather than the "down" (i.e., lower on the vertical axis) position and vice versa for female face categorization. Study 2 found that responses to male names depicted in larger font were faster than male names depicted in smaller font, whereas opposite response patterns were given for female names. Study 3 confirmed that the effect in Study 2 was not due to metaphoric relationships between gender and social power. Together, these findings suggest that representation of gender (social categorization) also involves processes of perceptual simulation. © 2014 Zhang et al.