Understanding social network sites (SNSs) preferences: Personality, motivation, and happiness matters

Abstract

Chinese Social Network Sites (SNSs), such as Qzone, Renren, Weibo, have attracted millions of users, many of whom have integrated SNSs surfing into daily practices. In this research, we aimed to understand people's preferences for particular SNSs and some specific features of SNS, and explore the impacts of personality and motivations on SNSs usage. In Study 1, we compared the personalities, motivations and SNSs behaviors of Chinese major SNSs users. Study 2 focused on the relationship between motivation and happiness on SNSs. Finally, we drew a script on the way and reason for choosing a particular SNS and favoring specific features of each SNS. © 2013 Springer-Verlag Berlin Heidelberg.