A decent overview of why to campaign Insider and outsider status http://www.bmeforum.org/campaigns/campaigning/about-campaigning-and-lobbying/whatis
CITATION STYLE
Taylor, P. (1995). What Is Campaigning? In Tobacco and Health (pp. 37–39). Springer US. https://doi.org/10.1007/978-1-4615-1907-2_9
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