Neologisms in American electronic mass media

Abstract

The paper analyses media neologisms in modern American English considering their pragmatic, functional, stylistic, structural and semantic features. The analysis is based on the onomasiological approach to studying neologisms with the focus on their representative function in mass media. The authors establish selection criteria for neologisms as well as their classification. The research follows the paradigm of neological approach to describing vocabulary surplus, which draws attention to the following aspects of neologisms: their standardization, graphical form, semantics, stylistic function and productivity.