Two-factor Analysis of Employee Motivation at "Postal Traffic – Department in Novi Sad"

Abstract

Motivation is a highly individual matter. It depends not only on the actual needs of the employee, but also on his personality, experience and scale of values. The employee work motivation directly influences the company productivity. In order to achieve the maximum level of motivation, managers need to know their needs and motivating factors of employees they supervise. Money is the key motivation factor for people, who need money to maintain their own existence. Non-financial factors of motivation also have a growing importance on the individual employee motivation. The main objective of this paper is to determinate the main intrinsic and extrinsic factors of employee motivation, and its effect on the provided service quality in the "Postal Traffic -Department in Novi Sad". The research is based on Herzberg's Two-factor theory. The results of the research showed, that majority of the factors is rated fairly high. The "Salary" is the lowest rated factor, while the factor "Colleagues" have the highest effect on employee motivation. Introduction One of the early insight of motivation was the concept of hedonism -a general idea that "people seek pleasure and comfort, and trying to avoid pain and discomfort." [1] (Moorhead and Griffin, 1998). This philosophy claims, that pleasure is the "ultimate goal and is the most important aspiration of the human kind, and has shaped the early perception of human motivation. Motivation is a very complex and dynamic concept, that is based on a variety of human needs, aspirations, values and preferences. Motivation is an individual human process, which is influenced by the physical and mental development of a person, and by the surroundings.