Association between big five personality traits and job performance: A study on the sales personnel among the private companies of Bangladesh

Abstract

A Salesman's personality is a very important factor in his career to be productive and lead the high level of job performance. It is also challenging for employers to find qualified talents. However the purpose of this study is to determine the relation between the dimensions of personality and the performance of sales personnel among the private companies of Bangladesh. A well designed structured questionnaire was also developed and the data were collected through direct interview and email through from the randomly selected 220 sales personnel of various private companies located in different parts of Bangladesh It was hypothesized that there is likely to be a significant positive relationship between big five personality traits and job performance of sales personnel and this was therefore postulated that personality traits are likely to be the major predictors of job performance. This study has used descriptive statistics, multiple regression and correlation analysis. The findings of this study revealed that Extraversion and Conscientiousness are closely linked to the sales personnel's job performance and they have a significant influence on the job performance of Sales personnel among Bangladesh's various private companies whereas Neuroticism or Emotional stability has a negative relationship to performance at work and the other traits: Openness and acceptability have no significant relationship with job performance and they have no major influence on the performance of sales personnel in the private companies of Bangladesh.