The Model of Organization of “Green” Digital Production and Consumption Based on the Internet of Things and AI

Abstract

Purpose: The purpose of the work is to analyze the achieved progress in the sphere of “green” digital economy as a result of the first three-year period of its implementation and to develop a perspective model of organization of “green” digital production and consumption, which allows correcting the first results in the targeted direction and increasing them. Design/methodology/approach: For studying the dynamics of development of the green and digital economy in 2017–2019 the authors use trend analysis, and for comparing them the authors use comparative analysis. The values of the index of application of digital technologies, which is calculated by the IMD, and the index of the green economy, calculated by Dual Citizen, are used. The research objects are the OECD and BRICS countries. Findings: It is shown – by the example of the BRICS countries – that developing countries actively develop the green digital economy. It is shown by the example of the OECD countries that developing countries experience difficulties on the path of the “green” digital future. In all countries, responsible production and consumption are presented in the form of separate unstable practices, which institutionalization is hindered by the absence of the idea of their organization at the national scale. Originality/value: A model of organization of “green” digital production and consumption based on the Internet of Things (IoT) and AI is developed; it has a range of advantages. In particular, the model moves expenditures and responsibility for sorting of waste to digital production and consumption, which allows increasing the level of automatization and reducing the cost of recycling. Automatized control over waste disposal in the developed model allows increasing the level of ecological responsibility of production and consumption. Information support of the state allows using the marketing mechanism of market stimulation of responsible production and consumption.