Instagram Usage By Barstrad Community In Bandung City

Abstract

This study aims to collect qualitative data on Instagram Usage by Community of Bandung Street Workout Addict (Barstrad) in Bandung City. This study is applied descriptive method and collecting the data through depth interview and observation. The informant of this research is the founder bastard community. The result shows that Instagram has significant role in developing of Barstard community, especially in terms of spreading out of street workout in Bandung City. Instagram is managed with a certain concept by informing the main activities, workout menus, workout schedules, and others workout as well. Instagram gives a huge impact on increasing the number of member who joined. Most of the member community are from Instagram followers, it also makes this community more well recognize and attracts sponsor in order to sustainable the community.