People, Technologies, and Organizations Interactions in a Social Commerce Era

Abstract

Social commerce, in today’s era is the wealthiest combination of customer oriented technologies and latest commercial features. It has a direct impact on the E-commerce, generating large amount of benefits. It understands both technical and social framework to fulfil the customer’s requirements on social media websites. In general, E-Commerce is more beneficial at social commerce. Our results show that customers are more satisfied by the ease of usefulness, thereby enhancing their wish to purchase and trust. For engineers and designers, our results describe the importance of social media commerce in today’s era for constructing users trust on social media commerce sites and supporting their wish to buy the trending products.