Training Strategies for Cross-border E-commerce Business English Talents under the background of "internet +"

Abstract

Cross-border e-commerce business is an important foreign trade mode in the period of global economic integration. With the popularity of the Internet, cross-border e-commerce has developed rapidly. Cross-border e-commerce should be able to cover e-commerce and international trade, so business English talents are urgently needed. As English talents in the new situation, they should have the ability of international marketing, international trade and cross- cultural communication. However, there are many problems in the business English talents cultivation for cross-border e-commerce in China. Firstly, this paper analyses the current demand of cross-border e-commerce for professional business English talents. And then through a questionnaire survey, this paper analyses the current problems in training business English talents, and finally puts forward some suggestions.