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Culture Change and Rebranding in the Charity Sector: A Linguistic Consultancy Approach

  • Koller V
  • Ereaut G
DOI: 10.1007/978-3-030-41668-3_5
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Abstract

… goods or even for-profit corporate brands. The differentiated … The new visual brand identity was medium blue together … the client’s world, designing, presenting and helping the client …

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APA

Koller, V., & Ereaut, G. (2020). Culture Change and Rebranding in the Charity Sector: A Linguistic Consultancy Approach (pp. 89–111). https://doi.org/10.1007/978-3-030-41668-3_5

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