Communication can make or break a startup. From board meetings to employees, from delivering good news to bad, communicating effectively can help make sure all the hard work pays off. Communicating ineffectively can infect an organization and waste incredible amounts of time and capital: developers build the wrong features while marketing prepares the wrong messages.
CITATION STYLE
Feinleib, D. (2012). Failing to Communicate. In Why Startups Fail (pp. 87–98). Apress. https://doi.org/10.1007/978-1-4302-4141-6_7
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