GOAL-OKR: A Framework for Strategic Focus Using Objectives & Key Results and Theory of Constraints

Abstract

Business environments are becoming increasingly complex and uncertain, and this requires companies to formulate strategies to adapt to changes. In this sense, it is necessary for organizations to use tools that allow them to develop and monitor the strategy, ensuring that the organization’s goal is achieved. Considering this context, this article aims to present a framework to integrate throughput accounting and the focusing process of the Theory of Constraints in the planning and monitoring of an organization’s Objectives and Key Results. To develop this research, an adaptation of Design Science Research was used since the research method is oriented towards the development of artifacts. As a result, the GOAL-OKR is presented, and each step of the framework is detailed. In addition, the GOAL-OKR is evaluated in a business environment through application in a technology company and its results are presented. Finally, an overview of the framework is explained, demonstrating future opportunities and limitations of this work.