Special issue on new insights on digital and social media advertising

Abstract

This special issue of the International Journal of Advertising, “New Insights on Digital and Social Media Advertising,” features five articles selected from papers presented at the Global Fashion Management Conference held July 11–14, 2019 in Paris, France, organized by the Global Alliance of Marketing and Management Association. The articles in this special issue discuss the latest issues in digital and social media advertising theory, research, and practice. Special issue topics feature consumer engagements with Super Bowl ad tweets and advertisers’ official Twitter accounts, short video ad effects, CEOs’ self-disclosure on Instagram, flow experience in augmented reality, and UGC ad effects.