Language in Digital Media: The Phenomenon of Language Hybridity Analysis

Abstract

Nowadays, digital media is inextricably linked to our everyday lives. As a result, netizens frequently utilize English on digital channels, including social media. The predominant language used in Indonesia is Indonesian; however, the popularity of the English language then mixed with Indonesian in everyday usage. By gathering data from various digital platforms, this study intends to evaluate the structures of this linguistic phenomenon. The study’s findings show that the language used in digital media is produced language hybridity. In addition, the usage of Indonesian and English hybridity that has been found is classified into three types: frequent terms on digital platforms (digiterms), particular words (Partners), and social media words (Sociaterms). Moreover, there are five kinds of hybridity formations; 1) single affixation 2) double suffixes 3) affixation shifting 4) mixing circumfix 5) double prefixes. Keywords: digital media, analysis, language hybridity, mixing language