The research of visual pollution of road infrastructure in Slovakia

Abstract

Visual smog becomes a social problem in recent decades. It constitutes contamination of public space by aggressive, size inappropriate ad, placed often illegally. The object of the article is to study a visual smog and measure its level on selected road communication. The number of ads and billboards near the roads, distance between the billboard and road and also the density of billboards will be taken into account. The analysis of traffic accidents on selected road communication is also included in the article. The eye tracking technology is used in research to collect data regarding the drivers’ visual behaviour in real traffic conditions.