A Novel Method for Optimizing Data Consumption by Enabling a Custom Plug-In

Abstract

In an era of technology, digital marketing has evolved many folds. Digital marketing involves advertising delivered via digital channels such as search engines, websites, social media, email, and mobile apps. Digital marketing is a method opted by companies that endorse goods, services, and brands by using online media channels. In addition to digital marketing, personalization is another area of e-commerce that has taken the world of advertisement with storm. However, both these marketing gimmicks have impacted the bandwidth consumption of the Internet users significantly. Internet data usage has soared high in recent times as the users are blinded by digital marketing methods. The research paper proposes a novel custom plug-in, to be used on portable computing devices for keeping Internet data consumption in check, thereby eliminating the economic overhead for the end users.