Exploring the Value of Data – A Research Agenda

Abstract

Big data has been a technological quantum leap in recent years. Organizations are provided the opportunity to leverage this data by applying analytics to derive competitive advantages and increase operational efficiencies. However, the amount of value that is hidden within a set of data can often only be determined when used in a particular context. Being able to determine the value of their data assets as such is an even greater challenge for organizations. We conducted a structured literature review and identified three clusters of discussion in IS literature that address the value of data form different perspectives. Based on this review and the literature gap identified, we propose a research agenda to (1) identify the factors that influence the value of data, (2) cluster data according to value, (3) develop value-based data governance guidelines, and (4) quantify the value contribution of a single data source.