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Book Chapter

Election Campaigns and New Media in Malaysia

  • Pooi Yin Leong P
Springer Singapore, (2019), 79-146
DOI: 10.1007/978-981-13-8783-8_4
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Abstract

The fourth chapter will trace the history and purpose, as well as the role and impact of the Internet on election campaigns. Next, it will outline the background of political campaigns and the use of communication strategies in Malaysian general elections from GE12 in 2008 and GE13 in 2013 to the most recent GE14 in 2018.

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APA

Pooi Yin Leong, P. (2019). Election Campaigns and New Media in Malaysia. In Malaysian Politics in the New Media Age (pp. 79–146). Springer Singapore. https://doi.org/10.1007/978-981-13-8783-8_4

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