The use of E-communication in promoting selected religious, cultural and historical monuments in presov in the east of Slovakia

Abstract

Prešov, located in the east of Slovakia, is famous for religious, cultural and historical monuments, most of which are used by denominations for religious purposes and are of great importance to communities’ religious life. Their promotion to target audiences in both domestic and global tourism market via modern promotional tools is of topical significance. This paper aims at examining the use of e-communication tools in promoting selected monuments with emphasis on social networks when addressing target audiences that include tourists (believers and unbelievers) from Slovakia and abroad.