Design Strategies of Corporate Gamification Systems that Evokes Employee Motivation – Creative Process of Gathering Game Design Elements into Working System

Abstract

In the paper Author will describe outcomes of his interviews with focus on how certain game elements are chosen and compiled into working gamification systems. Most popular elements which can be found in current gamified platforms and literature reviews are leaderboards, points, badges and levels. It seems that designers are using it over and over again as it would be the only possibility when one thinks about boosting engagement. What is the reason that designers won’t take advantage of other combinations of game design elements? How they are guiding the creative process of game design construction in gamification design process? Following poster will try to deliver answers basing on data gathered during the research.