Brand Gender

  • Lieven T
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Abstract

Administered a balanced F scale, the Marlowe-Crowne Social Desirability Scale, and a psychiatric symptom index to a national representative sample of 709 White South Africans. Computation of partial correlations controlling for social desirability, sex, age, education, income, occupation, language group, and size of town revealed no significant relationships. The absence of an association between F-scale authoritarianism and adjustment among White South Africans conflicts with C. Orpen's (1982) finding of a .6 correlation between measures of conservatism and adjustment among White South African schoolchildren. (5 ref) (PsycINFO Database Record (c) 2012 APA, all rights reserved)

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APA

Lieven, T. (2018). Brand Gender. Brand Gender. Springer International Publishing. https://doi.org/10.1007/978-3-319-60219-6

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