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Steuerung des Key Account Managements durch Kennzahlen und Wissensmanagement

  • Biesel H
Springer Fachmedien Wiesbaden, (2013), 251-266
DOI: 10.1007/978-3-8349-4279-1_11
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Biesel, H. (2013). Steuerung des Key Account Managements durch Kennzahlen und Wissensmanagement. In Key Account Management erfolgreich planen und umsetzen (pp. 251–266). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-8349-4279-1_11

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