Abstract
Public engagement is a topic greatly debated in higher education (Watermeyer 2015; Davies 2013a, b). Universities are asked for a stronger commitment towards the society needs in order to encourage economic regeneration, enterprise growth, and community wellness. Recently, many government institutions have promoted community-oriented activities that involve both the territory and the surrounding universities.
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Marino, V., & Presti, L. L. (2017). Web Communication Strategy and University Public Engagement: An Extended Abstract. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 1213–1218). Springer Nature. https://doi.org/10.1007/978-3-319-47331-4_234
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