Abstract
This paper provides an analysis of recent deceptive advertising practices of selected services industries based on Federal Trade Commission case proceedings during the past decade. Its findings are that the unique characteristics of services (intangibility, non-standardization, simultaneous production and consumption, greater buyer participation and great importance of the reputation of the seller) may substantially contribute to the public problems of deception in such cases.
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CITATION STYLE
Myers, T. A., & de B. Wijnholds, H. (2015). A Decade of FTC Action Against Advertising Deception by Selected Service Industries: Cases and Consequences. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 412–416). Springer Nature. https://doi.org/10.1007/978-3-319-16973-6_89
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