An evaluation of KASKUS internet forum usage

Abstract

The purpose of this study is to find out what factors influence the use of one of the most popular internet forums in Indonesia, KASKUS. Data were taken from the distribution of questionnaires to 400 respondents. Researchers used the UTAUT (Unified Theory of Acceptance and Use of Technology) model combined with the Information System Success DeLone and McLean Model. The variables contained in the proposed model can be analyzed using the Structural Equation Modeling (SEM) technique. The analysis shows that the variable that most contributed and influenced the Use variable was the Intention to Use variable, then the Service Quality variable, and the Net Benefit variable. While the variable that most contributed and influenced the Intention to Use variable was the User Satisfaction variable, then the System Quality variable, and the Social Influence variable. The variable that most provided and changed the User Satisfaction variable is the Net Benefit, then the Information Quality variable, and the Service Quality variable. These factors need to be improved to increase the use of Internet Forum KASKUS.