Behavioral Intention of Repeated Watching and Personality Traits: Testing Mediation Model of Nostalgia Arousal and Social Connectedness

Abstract

Introduction: Classic old movies and TV series (COMTS) can evoke individuals’ memories from the past. “Personality traits-motivation-behavior” is a theoretical frame to understand that nostalgia can lead to repeated watching behavior. Methods: We adopted an online survey to investigate the relationship between personality traits, nostalgia, social connectedness and the behavioral intention of repeated watching with those who re-watched movies or TV series (N = 645). Results: Our results showed that open, agreeable and neurotic individuals were more likely to feel nostalgic and then have the behavioral intention of repeated watching. In addition, for agreeable and neurotic individuals, social connectedness plays a mediating role in the relationship between these personality traits and behavioral intention of repeated watching.