EFFECT OF TAM AND ATTITUDES TOWARD ADVERTISING ON INTENTION TO USE QRIS

Abstract

QRIS is the Quick Response Code Indonesian Standard, which is a national QR code standard to facilitate QR code payments in Indonesia, which was launched by Bank Indonesia and the Indonesian Payment System Association (ASPI) in 2019. This research was conducted to look at the effect of the Technology Acceptance Model (TAM), which consists of perceived ease of use and perceived benefits, as well as additional attitude towards advertising variables on people's intention to use QRIS. The population in this study are all Indonesian citizens who have seen advertisements for using QRIS. The research minimum sample is 120 samples using purposive sampling method. Data analysis technique using SEM-PLS. The results of this study indicate that TAM and attitudes towards advertising have a positive and significant effect on the intention to use QRIS